ba·ri·sta | nouna person whose job involves preparing and serving different types of coffee
If you were to look up the definition of a barista, you would find definitions quite similar to the one written above. Somebody who makes or serves coffee in a coffeehouse, or a person who is specially trained to prepare coffee beverages, or often described as an artist of some kind who just so happens to use coffee as their medium.
Each of these definitions are centered on and focus heavily on the act of making the coffee, rather than focusing on the individual or person behind the meaning itself. We could take those same definitions that we see and apply them to a Mr. Coffee and more currently our Keurig machines to the same effect, diminishing the importance of those people who make the difference between coffee and specialty coffee.
There is in many ways, this lack of understanding and in many ways knowledge of who exactly is behind that espresso machine or who is responsible for transforming that once bitter dirt tasting dark cup of coffee to the exciting and full of flavor experience that we take for granted each day.
It is due to this disconnect that the occasional barista was created, to help share the story of coffee from the barista’s perspective and to change how society sees baristas from just a cog in a process, to the reason why coffee is not just a product, but an experience.